I have always liked the saying that you should be 3 steps ahead of your competitors. Thus I am constantly on the search for new advertising resources. Even though my main role is sales and operations, I find myself spending a lot of time these days looking into PPC, SEO, Wed2.0, Directory submissions etc.

But which one of these methods are ideal for my industry and how does a complete novice learn all of this without having to remortgae their house to do it? One thing I know for sure is that online marketing is a whole new kettle of fish or in my case box of kettles.

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